
A few months ago, I made the leap. I lept from the land of having a corporate job to the village of “I want to run my own company.” The leap itself wasn’t hard. Getting to the edge before I made the jump was excruciating. Was I making the right decision? What is it that I want, anyway? Who am I? What is a designer? All the deep, soul probing questions that slowly stir in your head at 4am made my trek to the brink one that was coated in a foot of sticky mud. I let myself stew. The synthesis portion of the design process as a cue, I allowed all of my thoughts to tumble and boil, knowing that the moment of clarity would come when it was ready. On a Thursday evening at the Sheung Wan branch of Café O in Hong Kong, understanding arrived. With a new notebook I’d picked up in Japan and my favorite Muji pen, I began writing future statements about myself. “I am a professor.” “I have my own line of sneakers.” “I work with the smartest people.” “I have enough money to travel for inspiration.” I wrote about forty of these sentences, then started organizing. My statements fell into six different groups: Create, Curate, Convey,...








